The initial review and FREE estimate of requirements is a process of evaluating your current marketing strategy and the search engine friendliness of your site in various areas. This is an evaluation of the overall performance of your website.
The site evaluation is based on how your website appears on Google and Bing’s Search Engine Results Pages (SERPs).
What We Will Initially Review
This initial review will reveal what is working on your current website, and what is not. It will also show how you can improve your website so that it may rank higher in the results pages through effective SEO and marketing platforms such as Googel Ads.
Achieving all the above requires reviewing various elements of your website and marketing strategy.
This process assesses the architecture and usability of your website including:
On-Page Technical SEO
We use leading analytical software for SEO analysis and evaluation of the overall usability of your site.
This identifies potential vulnerabilities and security breaches. The security review may highlight the potential for unintentionally leaking compromising or sensitive information from the business via insecure site architecture or user management.
Website Conversion Goals
This helps you understand how visitors interact with your website and what actions they take. This could be page views, completing a web form or buying products etc. It also aims to establish what is preventing them from completing a certain action that you would like them to take – your end goal or conversion.
Website Penalties & Bad Practice
This is to Identify penalties that may have been appended to your website due to several factors including poor site speed, bad coding, or inadvertent bad practice. Once aware of these issues, solutions can be implemented for site recovery.
To stay ahead in your industry, understanding what your competitors are doing is highly important. By reviewing and auditing your competitor’s website, you can find opportunities and insights that you may be able to implement into your own digital marketing strategy.
Website Content & SEO
This can help you understand how well the content on your website is performing. Visitor traffic to your website and pages is affected directly by the quality of content and outstanding SEO issues like broken links, incorrect anchor text, duplicate content and many other factors.
These are common issues and so it is important to undertake a content audit or a technical SEO audit with a view to producing unique and authentic content with pertinent keywords and promotion tags.
Digital Marketing Strategy
We will review your current:
Marketing Strategy & Requirements
Online Advertising & Pay Per Click
Local SEO Strategy
Google My Business Pages
Bing Places Pages
Social Media Presence; FB, Linkedin
Other Platforms Including Yell, Yelp, Freeindex etc.
Please complete the webform below to request an initial review of your requirements and a FREE estimate to manage some or all of your web marketing requirements. We will be in touch very quickly to advise how you can start further promoting your website and converting visitors to your site into revenue and repeat business.