The initial review is a process of evaluating the search engine friendliness of your site in various areas. This is an evaluation of the overall performance of your website. The evaluation is based on how (or if) your website appears on Google and other Search Engine Results Pages (SERPs) and the current standing of your marketing strategy and requirements.
The review will reveal what is working on your current website, and what is not. It will also show how you can improve your website so that it may rank higher in the results pages.
Achieving all the above requires auditing various elements of your website:
Your Google My Business (GMB) page listing is now the first introduction many users have to your business. The Google search results page is really the new homepage for most companies, which is why an up-to-date and well managed GMB profile is a vital key to success. Listing features and new tools are added or updated on a regular basis, and this can make it difficult to maintain your page.
Search Engine Optimisation (SEO) is the recognised practice of trying to improve the visibility of your website in the main search engines such as Google and Bing, with a view to increasing the number of potential customers to your business through increased website traffic. Amongst many other elements, SEO strategies are based on reviews of a website’s:
You can outsource your digital marketing to us. We will build a digital marketing strategy and manage all your marketing platforms and operations. We can run your campaigns, produce your content, and promote it online. This can include: