Search engine optimisation (SEO) is the practice of driving targeted website traffic to your website from search engines.
60% of all traffic on the web starts with a search on Google. Adding together the traffic from other popular search engines such as Yahoo, Bing and YouTube means 70.6% of all traffic originates from a search engine.
Organic vs. Paid Results
Search engine result pages are separated into two distinct areas: organic and paid results.
Organic Search Results
Organic search results, sometimes referred to as “natural” results, are based 100% on merit.
There is no way for you to pay Google or other search engines in order to gain a higher rank in the organic search results.
Search engines rank the organic search results on the basis of many different ranking factors. In general, however, organic results are viewed by Google to be the most relevant and authoritative websites and web pages on that particular subject.
Paid search results are online advertisements that show underneath or on top of the organic results.
Paid ads are totally separate and independent of the organic listings. Businesses who Advertise in this paid results section are “ranked” by how much money they’re are willing to pay for a single visitor from a particular set of search results. this is known as Pay Per Click Advertising – or PPC.
Your website and its individual pages need to be built around the key words and key phrases that you believe your customers are typing in to Google to find the type of service you provide. We can review and if necessary edit your current website to boost and promote these search terms.
In conjunction with this, we can also set up your Google AdWords account for you, or assist you in finding the best paid key words and key phrases for your business.
Please contact us to see how we can help you.