Search Engine Optimisation (SEO) is the recognised practice of trying to improve the visibility of your website in the main search engines such as Google and Bing, with a view to increasing the number of potential customers to your business through increased website traffic. Amongst many other elements, SEO strategies are based on reviews of a website’s:
Industry / Competition
What is Google Search?
Google automatically crawls web sites and will follow the links found on pages to add the content into the index of the internet. When you are using Google, you are searching this index of the internet.
Google software searches this index of the internet to give the most relevant results to the person searching.
Our SEO services can include everything you need to better understand your current position and what you need to do to improve this. Each website is unique, so each SEO strategy also needs to be unique. Although most search engines are very similar, Google prefers content, images, and other assets to be presented in a certain way. It’s important to deliver the highest quality content through your website and also format it in the best way possible to promote your business.
Your website needs to be built on a framework of best SEO practices to improve the ranking of your site in search engines. This SEO framework includes onsite optimisation, keyword placement and backlinks. Once this foundation of SEO best practices is established as the basic framework of your website, you can build upon this with further advanced SEO strategies.
We can help you to make technical changes and updates to your website that will improve your search engine rankings. This includes editing title tags, meta descriptions, and image alternative text tags, in addition to internal links, landing pages and general site structure.
We appreciate that your website is unique, and so we can develop individual Google SEO marketing proposals to suit your requirements. Please complete the webform below and we will get back to you with a cost estimate.
SEO Best Practices
Below are ten essential SEO best practices that should be adopted on your pages that we can check are in place, or help you to implement correctly on your website if not:
Unique Titles, Meta Descriptions & Content
Optimise Title Tags for SEO
Optimise Site Loading Speed
Monitor with Google Search Console
Optimise Images for SEO
Developing a Custom SEO Strategy
After auditing your website, we can help you develop a custom SEO strategy. This SEO strategy should be focused around your marketing goals and based on your industry, competition,you’re your current search engine position. All SEO campaigns are different and so we can offer tailored solutions based on your marketing requirements and available budget.
Please use the web form below to request an initial audit and review of your Google SEO management strategy. We will be in touch very quickly to advise how you can start converting visitors to your site into revenue and repeat business.