Google Ads makes up 97% of all Google’s revenue, and a third of all advertising revenue globally!
The success of Google Ads is primarily down to the sheer volume of traffic received by Google each day.
Google Ads is a bidding auction of advertisers through which you can bid on keywords and phrases you believe are likely to bring people to your website.
Immediate Effect of Google Ads
Google Ads get you in the game quickly, as opposed to waiting for your website to build up traffic over time.
Pay Only for Google Ads Clicks
You do not pay when your ad is viewed – only when it is clicked.
Google Ads Coverage
You can target specific regions with your ads – or the whole internet globally.
Google Ads Budget
You set your own daily budget, payable monthly – expenditure will not rise above this daily limit.
Google Ads Relevancy
Your ads appear only for the terms of your choice, so the web traffic you receive is targeted and relevant.
Pay Per Click Advertising
Pay Per Click (PPC), or Paid Search, is the primary and most effective way of paying for traffic to your website.
PPC is a simple principal – you pay only when someone actually clicks on your ad, redirecting them to your website or dedicated landing page.
PPC is a highly effective method of driving traffic to your new or established website.
PPC advertising can be monitored, tracked, and analysed to a high degree, allowing complete oversite of how valuable or profitable the traffic is.
PPC has many options for advert style, from simple text to visual display and automated ads based on your web pages.
A well planned and funded PPC campaign will boost your business via greater reach, and save you money on wasted clicks through more effective targeting.
PPC advertising is now available on other major platforms including Bing, Facebook & LinkedIn, but Google Ads represents the primary source of revenue for most businesses.
We can manage your Google Ads (AdWords) account and target keywords that will drive buyers to your website. Focused keyword research can help determine the most cost effective way to obtain customers who are searching specifically for what you are offering.
We can build effective paid search campaigns using powerful research tools and industry knowledge. By investing in Google Ads, you can drive customers to your site who may not find it if you are relying wholly on your organic website presence.
Finding the right keywords on which to bid is the basis of any successful Ads campaign. We can research keywords and their costs to determine which have the potential to provide the best return on your investment.
Competitor Campaign Analysis
Recognising how your competitors are running their Google Ads campaigns can be hugely useful. We can give you an insight into their bids, ads spend and landing pages.
Google Ads Campaigns
We can build and initialise your Ads campaign, write the copy and configure all required account settings. Multiple ad variations and types can be created and edited to strive for the best conversion rates possible.
Alternatively, if you have an established Google Ads account, we can analyse existing data to find what performs best and then structure other parts of your campaign to improve your clicks and conversions.
We can adjust your bidding options, keywords, key phrases, advert text, and landing page links to achieve your goals. We can drive your campaign to deliver as many leads and conversions as possible for your Ads expenditure.
Multiple ads can be tested to find which convert to the highest click through rates and conversions.
Google Ads Budgeting
We can review all aspects of your Google Ads account each month and establish which areas could be improved to ensure the campaign is running smoothly and has a realistic budget. Constant review of your keywords and negative keywords will continuously improve results.
The primary goal would be to create a Google Ads campaign with a high return on your investment budget that would allow you to spend effectively and increase conversions each month
Google Ads Reporting
Ad reports can show which keywords and key phrases are generating the best leads or conversions – and which are not. We can monitor these reports to ensure you are focusing on the keywords that are working best by triggering on specific search phrases.
We can monitor your advertising progress on the search network and subsequent engagement and adjust your bidding, ad format, and keywords accordingly.
Please complete the webform below to request an initial review of your Google Ads management requirements and a FREE estimate to manage some or all aspects of your Google Ads Marketing. We will be in touch very quickly to advise how you can start further promoting your website on Google Ads and drive visitors to your site.